NYTimes: "With the earphones plugged in, the new BMW watch screams "look at me" almost as loudly as a phoenix-yellow metallic M3 Coupe.
BMW has put its brand on the LAKS Memory Music MP3 watch, which incorporates a 256-megabyte memory chip into a water-resistant timepiece with a Japanese movement. It is available for $275 from www.bmw-online.com, at dealerships or by calling (888) 269-6654. A version without the BMW brand is available from www.laks.com in Austria for roughly $240.
The auto company says the watch will hold up to 60 songs or 256 megabytes of other data, like word-processing documents or a PowerPoint presentation.
The watch, which connects by U.S.B. to Windows, Linux or Mac systems, includes a built-in microphone and has preset equalizer settings for pop, rock, classical music and jazz.
The MP3 player has a lithium battery that takes about an hour and half to charge; the company says it will last up to five hours.
The written directions are somewhat faulty - to change equalizer modes, an MP3 file should be playing, not paused as the directions say - but fortunately, operating the watch is fairly intuitive." http://www.nytimes.com/2004/06/17/technology/circuits/17watc.html
BMW has put its brand on the LAKS Memory Music MP3 watch, which incorporates a 256-megabyte memory chip into a water-resistant timepiece with a Japanese movement. It is available for $275 from www.bmw-online.com, at dealerships or by calling (888) 269-6654. A version without the BMW brand is available from www.laks.com in Austria for roughly $240.
The auto company says the watch will hold up to 60 songs or 256 megabytes of other data, like word-processing documents or a PowerPoint presentation.
The watch, which connects by U.S.B. to Windows, Linux or Mac systems, includes a built-in microphone and has preset equalizer settings for pop, rock, classical music and jazz.
The MP3 player has a lithium battery that takes about an hour and half to charge; the company says it will last up to five hours.
The written directions are somewhat faulty - to change equalizer modes, an MP3 file should be playing, not paused as the directions say - but fortunately, operating the watch is fairly intuitive." http://www.nytimes.com/2004/06/17/technology/circuits/17watc.html
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